Kuva mu 2014, umuhanzi Alexander Wang yakoranye numunyamideli Anna Ewers nka muse we. Uburyo Wang yavumbuye icyitegererezo cy’Ubudage cyerekana uburyo interineti yagize uruhare rukomeye. Inkuru ivuga ko uwashushanyije yasanze Anna kuri blog, yohereza ishusho ye kumuyobozi wa casting, naho ibindi byari amateka. Kuva icyo gihe, Anna yagize uruhare rukomeye mubukangurambaga bwamamaza abamamaza amazina ye kimwe na Balenciaga aho asanzwe afite umwanya wo kuyobora umuyobozi. Reba Anna Ewers ibihe byiza nyamara kuri Alexander Wang hepfo.