Sitidiyo ya H&M ifata icyemezo kiva mu kirwa cya Suwede cya Gotland cyo gukusanya impeshyi-icyi 2020. Ikiboneka ni ihitamo ryoroheje ryimyambarire nini, ibicapo byamabara hamwe na siporo yo koga. Abanyamideli Cara Taylor, Oumie Jammeh na Felice Noordhoff bagaragara mumashusho yigitabo yemewe yafatiwe kumwanya winyanja. Gukubita amaduka no kumurongo wa 20 Gashyantare, palette yamabara arimo ibara ryijimye, ubururu bwa cobalt na vibrant orange. Itangazo rigenewe abanyamakuru rigira riti: "Iki cyegeranyo kizagabanywamo ibice bibiri, hamwe n’impeshyi nyinshi yo koga yo koga hamwe na kaftans yoroshye yo ku mucanga izaboneka kuri hm.com guhera mu mpera za Gicurasi".
H&M Studio Ikiruhuko / Icyegeranyo cya 2020
