Gishya gusohora icyegeranyo cyacyo cya Studio, H & M yo kugwa kwa 2016 igeze kumurongo no mububiko. Hamwe nubukangurambaga bushya, igihangange cyerekana imyiyerekano mishya ya ladylike. Ibi bivuze kuvanga indabyo na ruffles hamwe na capit ya baseball, cyangwa ijipo ya maxi yambarwa yambaye imyenda idahwitse. Ibi bintu byingenzi byumuhindo bizamurwa cyane hamwe na bote yuruhu rwuruhu rugaragara hamwe nuburabyo, kurangiza patenti.
Abantu bo mwisi yimyambarire nimyidagaduro muri videwo yo kwiyamamaza. Lauren Hutton, Adwoa Aboah, Hari Nef, Pum Lefebure na Jillian Hervey star muri clip imwe. Shyira kumurongo wa verisiyo ya Lionbabe ivuguruye ya 'Ni Umudamu', amashusho y'abagore bagenda muri resitora cyangwa bicaye n'amaguru arambuye.
