Ubwiza bw'imbere bwa Edita - Icyitegererezo cyo hejuru Edita Vilkeviciute yandikiwe igitabo gishya cyuburyo bwa H&M cyiswe "Ubwiza bwimbere", bugaragaza imyenda yimyenda nigitanda. Umunya Lituwaniya, wagaragaye mu bukangurambaga bwinshi ku kirango mu bihe byashize, ni iyerekwa ridahwitse rivanze na kamera yimibonano mpuzabitsina, amakanzu ya nijoro hamwe n’imyenda y'imbere.