Mugihe cyo kwiyamamaza kwimyenda yimyenda yiswe #ImNoAngel, Lane Bryant afite indi myitozo ya hashtag hamwe niyamamaza ryayo ryo kugwa 2015 ryitwa #PlusIsEqual. Amashusho yinyenyeri hejuru hiyongereyeho ubunini burimo Ashley Graham, Candice Huffine, Georgia Pratt, Justine Legault, Sabina Karlsson na Precious Victoria Lee. Ubukangurambaga bwagaragaye cyane mu nomero ya Vogue.