Iyo bigeze ku isi yicyitegererezo, inganda zabonye ihungabana rikomeye mumyaka mike ishize. Umunsi urangiye uwashushanyije cyangwa umwanditsi wimyambarire ashobora gukora moderi muri superstar. Ahubwo, bireba imbuga nkoranyambaga kuyobora amazina manini akurikira. Iyo urebye mumaso yibirango bikomeye nka Fendi, Chanel cyangwa Max Mara, bafite ikintu kimwe bahuriyeho-moderi hamwe na mega Instagram ikurikira. Babiri mu kwerekana imideli ikomeye mu myaka ibiri ishize ni Gigi Hadid na Kendall Jenner.
Kuva uyu munsi, Kendall na Gigi kumenyekana kwisi yose birashobora kugereranywa na supermodels yo muri 90. Bombi bakusanyije ibicuruzwa byinshi bya Vogue kimwe n'amasezerano menshi yinjiza. Mubyukuri ni muri Vogue US yo muri Nzeri 2014 yise abastar Joan Smalls, Cara Delevingne na Karlie Kloss nka 'Instagirls'. Kuva icyo gihe, uruhare rwimbuga nkoranyambaga rwiyongereye gusa kwisi yimyambarire.
Instamodel ni iki?
Mumagambo asobanutse, Instamodel nicyitegererezo gifite Instagram nini ikurikira. Mubisanzwe guhera 200.000 abayoboke cyangwa hejuru ni intangiriro nziza. Inshuro nyinshi, ababakurikirana bazabaherekeza umutwe cyangwa gutangaza amakuru. Urugero rwibi byaba igifuniko kidasanzwe cya Vogue US yakozwe muri Mata 2016 yakinnye na Kendall Jenner. Igifuniko cyinjije miliyoni 64 (icyo gihe) abayoboke ba Instagram.
None se niki gikora icyitegererezo hamwe nimbuga nkoranyambaga ikurikira gikundwa cyane? Kubirango n'ibinyamakuru ni ukumenyekanisha. Mubisanzwe, umunyamideli azashyiraho ubukangurambaga bwabo cyangwa ibifuniko kubakurikira. Kandi byumvikane ko abafana babo nabo bazagabana amafoto, nibindi nibindi. Kandi urebye inzira ya Instamodel, tugomba mbere na mbere kureba intsinzi ya Kendall Jenner.
Intsinzi ako kanya ya Kendall Jenner
Muri 2014, Kendall Jenner yerekanye bwa mbere kuri moderi asinyana nubuyobozi bwa societe. Muri uwo mwaka, azitwa ambasaderi w'igihangange cyo kwisiga Estee Lauder . Byinshi mubyamamare bye byambere birashobora kwemerwa kuruhare yakinnye kuri E! ikiganiro cya tereviziyo nyayo, 'Gukomeza hamwe na ba Kardashians'. Yagenze inzira ya Marc Jacobs kugwa-itumba 2014, ashimangira umwanya we muburyo bwo hejuru. Kendall yakurikizaho ibifuniko byibinyamakuru nka Vogue China, Vogue US, Bazaar ya Harper na Allure Magazine. Yanyuze kandi mu nzira yerekana amazu yimyambarire nka Tommy Hilfiger, Chanel na Michael Kors.
Kendall yagaragaye mu kwiyamamaza ku bicuruzwa byo hejuru nka Fendi, Calvin Klein, La Perla na Marc Jacobs. Ku bijyanye n’imbuga nkoranyambaga zikurikira, Kendall yabwiye Vogue mu kiganiro 2016 ko atabyitayeho cyane. Kendall yagize ati: “Ndashaka kuvuga ko byose ari ibisazi kuri njye,” kubera ko atari ubuzima busanzwe - guhangayikishwa n'ikintu rusange. ”
Iterambere rya Meteoric ya Gigi Hadid
Ubundi buryo bwitirirwa icyerekezo cya Instamodel ni Gigi Hadid. Gigi yasinywe nk'isura ya Maybelline kuva mu 2015, Gigi afite abayoboke ba Instagram barenga miliyoni 35 guhera muri Nyakanga 2017. Uyu muturage wo muri Californiya yagaragaye mu kwiyamamaza ku bicuruzwa byamamaye nka Stuart Weitzman, Fendi, Vogue Eyewear na Reebok. Muri 2016, Gigi yahujwe nuwashushanyije Tommy Hilfiger ku cyegeranyo cyihariye cyimyenda nibikoresho byitwa Tommy x Gigi. Urutonde rwe rwibinyamakuru nabyo birashimishije.
Gigi yubashye imbere y'ibitabo nka Vogue US, Harper's Bazaar US, Allure Magazine na Vogue Italia. Umubano we wamamaye cyane nuwahoze aririmba One Direction Zayn binamugira inyenyeri igaragara cyane. Murumuna we, Bella na Anwar Hadid yinjiye mu isi yerekana imideli.
Abana Bamamaye Nicyitegererezo
Ikindi kintu cyerekana ibintu bya Instamodel kirimo abana n'abavandimwe b'imico izwi. Kuva ku bakinnyi kugeza ku baririmbyi na supermodels, kuba ufitanye isano n'ibyamamare birashobora kuvuga ko uri superstar ukurikira. Ingero nke zibi birashobora kugaragara hamwe na moderi nka Hailey Baldwin (umukobwa wumukinnyi Stephen Baldwin), Lottie Moss (murumunawe muto kuri supermodel Kate Moss) na Kaia Gerber (umukobwa wa supermodel Cindy Crawford). Aya masano rwose atanga moderi ukuguru kumarushanwa.
Hariho ikindi cyiciro cya Instamodel-imbuga nkoranyambaga. Aba ni abakobwa batangiriye kurubuga nka Instagram na Youtube kugirango basinywe ninzego zo hejuru zerekana imideli. Amazina nka Alexis Ren na Meredith Mickelson yazamutse cyane kubera kwitabwaho ku mbuga nkoranyambaga. Byombi byasinywe mubuyobozi bw'intare mu mujyi wa New York.
Dutandukanye mugihe cya Instamodel
Nubwo benshi bashobora gufata amazuru batekereza kuri moderi zizwi cyane kurubuga rusange, Instamodel ifasha muburyo bumwe - butandukanye. Ongeraho ingano yubunini nka Ashley Graham na Iskra Lawrence bashimishijwe cyane nabantu benshi babikesha imbuga nkoranyambaga zikurikira. Muri ubwo buryo, moderi yamabara arimo Winnie Harlow (ufite vitiligo y'uruhu), Amashyamba .
Byongeye kandi, moderi ya transgender numukinnyi Hari Nef kurasa kugirango amenyekane kurubuga rusange. Turabikesha imbuga nkoranyambaga zikurikira, ubu dushobora kubona ubwoko butandukanye bwikitegererezo ku gifuniko cyibinyamakuru no mumashusho yo kwiyamamaza. Twizere ko, dushobora kubona byinshi bitandukanye mubunini nubunini uko imyaka ishira.
Ejo hazaza h'icyitegererezo
Urebye ibyo byose, umuntu agomba kwibaza, Instamodel ni inzira? Igisubizo kirashoboka. Umuntu arashobora kureba ibyerekezo byerekana ibihe byashize nka 80 iyo glamazons ikunda Elle Macpherson na Christie Brinkley yategekaga inganda. Cyangwa ndetse urebe mu ntangiriro ya 2000 iyo moderi ifite ibipupe bisa nkibipupe nka Gemma Ward na Jessica Stam bose bararakaye. Inzira yujuje ibisabwa nkicyitegererezo cyo hejuru isa naho ihinduka buri myaka mike. Ninde ushobora kuvuga niba inganda zitangiye kureba izindi ngingo zerekana icyakora icyitegererezo cyo hejuru?
Nubwo bigoye kubyizera, ahazaza h'icyitegererezo hashobora kuba robot. Ubu, moderi ya digitale igaragara no kumurongo uzwi cyane wo kugurisha imideli nka Neiman Marcus, Gilt Group na Saks Fifth Avenue ukurikije i-D. Bashobora gukora gusimbuka inzira cyangwa gufata amafoto?
Iyo bigeze ahazaza, umuntu ntashobora kumenya neza aho inganda zo kwerekana imideli zigana. Ariko ikintu kimwe ni ukuri. Igitekerezo cyicyitegererezo cyamamaye binyuze mumibuga nkoranyambaga ntaho kijya vuba aha. Mu kiganiro na Adweek, umukozi ushinzwe kwerekana imideli yemeye ko ibirango bitazakorana nicyitegererezo keretse bafite abayoboke 500.000 cyangwa barenga kuri Instagram. Kugeza igihe inganda zihindukiye mu kindi cyerekezo, Instamodel irahari.