H&M Conscious Exclusive's fall-winter 2020 icyegeranyo gihindura imyanda muburyo. Imyenda ikozwe mu myanda y'ibiribwa kimwe n'inkwi ziva mu buryo burambye. Kwiyamamaza kumugaragaro amashusho yinyenyeri numurwanashyaka Zinnia Kumar . Wifatanije nabandi, amashusho yerekana nimugoroba-yiteguye gutoranya kuva hejuru hejuru kugeza kumyenda nini na tuxedo. Usibye imyenda, H&M inamenyekanisha ibikoresho bifite imitako itunganijwe neza hamwe nizuba. Inkweto zikoze mu ruhu rwa vegan hamwe na stilish nyumbu na boot silhouette. Reba icyegeranyo cyihariye cya Conscious Exclusive ku ya 1 Ukuboza.
Ati: “Nishimiye kuba umwe muri ubu bukangurambaga bwa Conscious Exclusive, cyane cyane ko H&M irimo guha inzira ibyegeranyo birambye kugira ngo bibe ihame ry'inganda. Nkabaguzi, ntituzongera gukenera gutandukanya imyambarire no kuramba, kuko bizahinduka kimwe. Nk’ibidukikije ukora mu myambarire, ibi byuzura ibyiringiro, ”Zinnia.
H&M Umutimanama Wihariye Kugwa / Itumba rya 2020
Kuri A / W20, twifuzaga rwose kuba inzira - dusunika imipaka yo guhanga hamwe nimyambarire irambye - twibanda kumyanda. Nkigisubizo, ibice biri muri iki cyegeranyo bikozwe mubikoresho bitangaje rwose biva mu myanda. Gukorana n'iryo hinduka kandi tukabasha kuvugana n'abakiriya bacu binyuze mu bwiza, turizera ko imyanda ishobora kuba igice cy'ejo hazaza h'imyambarire irambye. ”
Ann-Sofie Johansson, umujyanama wo guhanga muri H&M