Igikorwa cyo gusohora icyegeranyo cya Balmain x H&M cyari gitegerejwe cyane cyashyizwe ahagaragara kandi cyuzuyemo moderi zo hejuru nkuko byari byitezwe. Ifoto yafotowe na Mario Sorrenti, abanyamideli Kendall Jenner, Gigi Hadid na Jourdan Dunn bifotozanya hamwe nabagabo ba Hao Yun Xiang na Dudley O'Shaughnessy muri sisitemu ya metero ya futuristic. Urashobora kwibuka ko Kendall na Gigi nabo bagaragara muri gahunda ya Balmain yo kugwa-itumba rya 2015 hamwe na barumuna babo.
Ku bijyanye n'amatangazo, umuyobozi ushinzwe guhanga Balmain Olivier Rousteing agira ati: "Iyo ukunda isi ya Balmain, ukunda na moderi zirimo. Kendall, Gigi na Jourdan ni inshuti zanjye, kandi ni amahitamo meza yo gukina ubukangurambaga bwa Balmain x H&M. ”
