Ku nshuro ya mbere mu myaka irindwi, De Beers yakoresheje icyitegererezo cyo kugaragara mu gikorwa cyo kwamamaza cyanyuma mu gihe cy'itumba-cy'itumba 2014. Umwiza Andreea Diaconu abona icyubahiro muri aya mashusho atangaje yumukara numweru yafashwe na Mary McCartney - uwo marushanwa akorana nubwambere. Urukurikirane rwambere ruterwa nabanyabutare mu Kwakira gutangiza icyegeranyo cyuzuye kunshuro yambere yitwa De Beers Aria ikubiyemo imitako ihanitse, ibishushanyo mbonera hamwe nisaha. Menya ubukangurambaga bushya hepfo kimwe ninyuma yibishusho.
Inyuma Yinyuma kuri De Beers hamwe na Andreea Diaconu
