H&M Kugwa 2014 Reba –Kwitegura kwambara ubukonje, H&M yasohoye igitabo cyayo cyo mu itumba 2014 ntagushidikanya ko izirukana ubururu. Umunyamideli Kate King yinyenyeri mumashusho agaragaza ibicapo bya kaleidoskopique, amajipo ashimishije, impande zipantaro hamwe nipantaro yagutse kugirango bigezweho. Usibye icyegeranyo cy'itumba, abakunzi b'umucuruzi wo muri Suwede nabo bafite ubufatanye bwa Alexander Wang x H&M kugirango bategereze ukwezi gutaha.