Imitekerereze - Icyegeranyo cya H & M's Conscious kubona uburyo bwo kuvura imyambarire ihanitse hamwe naya mashusho yo kwiyamamaza aheruka kugwa 2011. Yakinnye na Frida Gustavsson na Caroline Brasch Nielsen, abakobwa baduha imyifatire ikomeye yuzuye imyifatire mubikoresho bitangiza ibidukikije bidafite uburyo bwo gucapa indabyo, gukata neza hamwe nibikoresho bya chic.
