Gutangiza ubukangurambaga bwa H&M Studio yakusanyirijwe bwa mbere mugihe cyicyumweru cyimyambarire ya Paris, H&M ikanda Edie Campbell nkisura yamamaza itumba-itumba rya 2015. Hanze mu maduka ku ya 10 Nzeri, umurongo urimo imyambarire ya siporo. Ifoto yafotowe na Daniel Jackson, moderi ngufi-yimisatsi itanga imbaraga nziza mubukangurambaga bwa H&M Studio.
Edie avuga kubyerekeye icyegeranyo gishya, ati: "Nkunda ibisobanuro byongeye gusobanurwa-70, ariko kubwigihe cyumwanya! Birashimishije gutekereza kazoza muburyo bwa nostalgic. Ibicapo ni byiza, kandi hariho imyenda myinshi ikonje - scuba, uruhu rwa patenti, hamwe na silike. ”