Swarovski yiteguye kwizihiza umwaka urangiye hamwe na gahunda yayo yo kuruhuka 2017. Ambasaderi wa Swarovski Karlie Kloss yinjiye mu itsinda ry'abanyamideli, abidagadura n'abandi bantu ku mashusho. Ifoto ya Barnaby Roper , amatangazo nayo arinyenyeri Jourdan Dunn, Izuba Rirashe, Ruby Rose na Naomi Campbell hagati y'abandi. Ikirangantego cya kristu gihindura ibintu hamwe nubururu bwubururu. Ibirori bisa nibitukura na feza bigaragara muri studio.
Kwiyamamaza kwa Swarovski Ikiruhuko 2017