Icyegeranyo cya H & M cyo mu mwaka wa 2016 kirimo gufata imyambarire irambye hejuru yubushakashatsi bwahumetswe. Ku cyegeranyo gishya, itsinda ryabashushanyaga H&M ryabonye imbaraga mu imurikagurisha ryitwa 'Fashion Forward - 300 Years of Fashion' ryabereye muri Musée des Arts Décoratifs.
Urwego rwa Conscious rurimo silhouettes yumugore ifite imyenda namakanzu. Iki gihembwe ndetse cyerekana imyenda itatu yubukwe ifite inzozi kandi zishushanyije. Ibikoresho biramba birimo silike kama, ikivuguto, imyenda ikoreshwa neza hamwe na Tencel. Ibishushanyo by'amasaro na rhinestone bikozwe mubirahuri bitunganijwe neza hamwe nibikoresho bya denimike - Denimite.
Isura yo kwiyamamaza kwa H & M ya 2016 ni inyenyeri yuburyo Julia Restoin-Roitfeld, umukobwa wa Carine Roitfeld. Julia agira ati: Nkunda kuvanga imyenda ihamye, irambye hamwe nishusho ishaje. Nibyiza cyane kuba dushobora kugira imyenda irambye ikomeza kugaragara kuri tapi itukura. ”
H&M Kwiyumvisha Impeshyi 2016
Isura yo kwiyamamaza kwa H & M ya 2016 ni inyenyeri yuburyo Julia Restoin-Roitfeld, umukobwa wa Carine Roitfeld. Julia agira ati: Nkunda kuvanga imyenda ihamye, irambye hamwe nishusho ishaje. Nibyiza cyane kuba dushobora kugira imyenda irambye ikomeza kugaragara kuri tapi itukura. ”
H&M Umutimanama 2016 Reba Igitabo
Ann-Sofie Johansson, Umujyanama mu guhanga muri H&M agira ati: "Gukorana n'ibikoresho bishya birambye no gushariza imitako, icyegeranyo ni urwego rwerekana imiterere, imiterere n'imiterere byashyizwe hejuru n'ibikoresho bishushanya cyane hamwe na bijoux ihumeka neza".
