Gomez Yatangije Icyegeranyo cya NEO –Umukinnyi n'umuririmbyi Selena Gomez yagarutse kuri adidas ye NEO kugwa-itumba ryo kwiyamamaza 2014. Inyenyeri ya "Spring Breakers" ifotorwa yambaye ibishyimbo, isura ya denim, imipira yanditswemo hamwe nudushushanyo twiza mumashusho afite umujyi wunvikana hamwe nuburyo bwisanzuye kandi butandukanye. Icyegeranyo kiraboneka kumurongo ubungubu, ushobora kugura kuri adidas.com.