Ikiruhuko cya BCBG - Kubirindiro bya BCBG Max Azria icyegeranyo cya 2014, umushushanya Lubov Azria yatewe inkunga nurugendo rwe muri Coachella. Umugore wa BCBG yerekana abantu bakuze muburyo bw'iserukiramuco rya muzika rizwi cyane muburyo bwa bohemian hamwe no guhuza silhouettes itemba n'imirongo ikarishye. Ku manywa ibara ryibara ryera ryera hamwe na pastel ihindura izuba rirenze hamwe numukara wijimye. Ibicapo bifite uburabyo hamwe na futuristic monochrome mugihe imifuka ari stade.