Hamwe nimyiyerekano ikunze gutangwa hafi igice cyumwaka mbere yuko imyenda igera kumaduka, ibirango byerekana imideli Burberry na Tom Ford bihagarika ikirangaminsi cyicyumweru cyimyambarire bahinduranya ibicuruzwa. WWD yabanje gusangira amakuru ya kalendari ya Burberry shakeup kare muri iki gitondo. Ibirango byombi bizwiho kuba imbere yumurongo mugihe cyo kwamamaza. Umwaka ushize, Burberry yakoze ubukangurambaga bwa Snapchat yafashwe imbuga nkoranyambaga. Tom Ford yashyize ahagaragara kandi icyegeranyo cye cyo mu mpeshyi 2016 muri Nick Knight yayoboye amashusho hamwe na Lady Gaga aho kwerekana inzira gakondo.
Burberry izasimbuka icyumweru gisanzwe cyerekana imyambarire ya London Fashion Week muri Gashyantare kugirango yerekane imyenda y'abagore n'imyambaro y'abagabo hamwe nicyegeranyo kitagira ibihe muri Nzeri. Kurangiza, Burberry irateganya kwerekana ibyegeranyo bibiri kumwaka. Ku bijyanye n'impinduka, umuyobozi mukuru wa Burberry hamwe n'umuyobozi mukuru Christopher Bailey agira ati: "Turi sosiyete y'isi. Iyo tunyuze kuri icyo gitaramo, ntabwo tuba tuyigeza gusa kubantu baba mubihe byimpeshyi-icyi; turimo kubikora mubihe bitandukanye. Ndakeka rero ko tugerageza kureba mu buryo bwa gihanga ndetse no mu buryo bushyize mu gaciro. ”
Tom Ford kandi yashyize ahagaragara amakuru avuga ko azimura ikiganiro cye cyo kugwa muri Nzeri aho kuba ku ya 18 Gashyantare nkuko byari byateganijwe. Mu magambo yatangarije WWD, Ford yagize ati: "Mw'isi yahindutse vuba, uburyo bwo kwerekana icyegeranyo amezi ane mbere yuko kiboneka ku baguzi ni igitekerezo cya kera kandi kikaba kitagisobanutse." Ati: “Twabanye na kalendari y'imyambarire hamwe na sisitemu yo mu kindi gihe.”