Nyuma yukwezi gushize, label yubutaliyani Max Mara yashyize ahagaragara ubukangurambaga bwuzuye bwumwaka wa 2015 irimo moderi yigihe, Gigi Hadid. Yiswe, "Intelligent and Sexy", iyamamaza risobanurwa nko kwerekana ibishuko bya Marilyn Monroe n'amashusho nk "byoroshye kandi byizewe nkicyegeranyo". Gigi yifotoza Anthony Maule muri studio yerekana amashusho aho ibikoresho byo kumurika no gufata amashusho byerekana nkana.