Burberry ibaye ikirango cya mbere cyo kurasa no kohereza ubukangurambaga imbuga nkoranyambaga Snapchat. Ubukangurambaga bwuzuye, bwafotowe na Mario Testino, buzashyirwa ahagaragara amasaha 24 mbere yo kubura.
Amashusho arikumwe kandi azaza harimo Hayett Belarbi McCarthy, Misha Hart, Ruth Bell, May Bell, Eliza Fairbanks, Liam Gardner na Louie Johnson.
Mario Testino agira ati: Hamwe na Snapchat Campaign turizera ko tuzahindura uburyo inganda zisanzwe zibona kandi zifata ubukangurambaga bwimyambarire, dufungura uburyo bushya bwo gufata no gusangira ibirimo - ibisubizo bikaba byihuse kandi byukuri. ”