Kwiyamamaza kwa H & M. –Nyuma yo kwerekana igitabo cyitwa Conscious Exclusive lookbook mu ntangiriro ziki cyumweru, turareba ku mpeshyi ya 2014 ya Conscious campaign yakinwe na 90s icon Amber Valletta n'abashushanya EVER Manifeste. Kwambara icyegeranyo cyibikoresho biramba birimo Tencel, polyamide hamwe nintoki zashushanijwe; abategarugori bakundwa mubishushanyo mbonera. Ati: “H&M yishimiye akazi kayo karambye. Umutimanama kandi ushishoza Exclusive yerekana ubugari bushoboka hamwe nibikoresho birambye, kandi ibimenyetso bishya bya Clever Care bituma abakiriya bacu bifatanya ninshingano zacu mugihe kizaza kirambye cyimyambarire. " Ikimenyetso cya Clever Care giha abakiriya inama zo koza imyenda yabo bitagize ingaruka kubidukikije.
