Rita Ora afatanya na ShoeDazzle kubufatanye bwimyenda yimbere yimbere. Ibishushanyo birimo inkweto za lace-up, inkweto za kirisiti nziza, hamwe nudutsima duto. Rita Ora akina kandi mumashusho yiyamamaza aho yifotoje hamwe nibikoresho bya muzika. Ahuza inkweto hamwe na kositimu yoroheje, imyenda yumubiri, hamwe namakoti adoda, yerekana ibishushanyo mbonera. Usibye inkweto, bazanashyira ahagaragara ikigega cya Women of the Future Fund, ishoramari 100.000 $ rizahabwa igitsina gore mu nganda zo guhanga. Ati: “Nahoraga nifuza gukusanya inkweto zanjye bwite ni chic, ndetse no kuboneka, niyo mpamvu gufatanya na ShoeDazzle byabaye byiza cyane!” Rita avuga.