Taylor Fronts Keds -Fa'ailoga seevae Keds ua fa'alauiloa lana tautoulu 2014 fa'aaupuga fa'atasi ai ma tagata sili i le lalolagi Taylor Swift . I le gasologa o tausaga, sa lauiloa ata e pei o Marilyn Monroe, Audrey Hepburn ma Jackie Kennedy i le ofuina o seevae o le kamupani. O faʻasalalauga fou ua taʻua, "The Making of An Icon" ma faʻamoemoe e faʻaalia Taylor o le tamaʻitaʻi taʻutaʻua o aso nei. "O tamaitai i le tala faasolopito o loʻo faia se sao tele i le faʻatulagaina o laʻu teuga o tamaitai ia na faʻaigoaina Keds® i le gasologa o tausaga," o le tala lea a Swift. O le faʻatulagaina o Paramount Studios i Hollywood, Kalefonia, e faʻaopoopoina ai foi se aafiaga matagofie.
Va'ai Taylor fa'ata'ita'i lana laina Keds' spring 2014.