Mo lana tautotogo-taumafanafana 2016 faʻaupuga, Calvin Klein tuʻufaʻatasia le lima o ana laina mo le tasi faasologa o ata. Na pueina e Tyrone Lebon, le faʻataʻitaʻiga fetu faʻasalalauga Kendall Jenner, le pese pese Peretania FKA Twigs, le tamaitai Danimaka Klara Kristin, le faʻataʻitaʻiga Peretania Adwoa Aboah, le faʻataʻitaʻiga Dutch Saskia de Brauw, le ata Ausetalia o Abbey Lee Kershaw ma le tele o taleni mai ata tifaga. O ata o lo'o fa'aogaina le fa'aupuga #mycalvins ma le vala'au e fa'atino o le “Ou _________ i #mycalvins”.
“O lenei fa’aupuga o lo’o fa’atusalia ai le fa’agasologa o le aganu’u a’o tatou tautala. O loʻo matou tuʻufaʻatasia se fefiloi eseese o tagata faʻaoso faʻatasi ma se tuʻufaʻatasiga tulaga ese o tusiata vaʻaia e fatuina mea e susulu ma faʻaoso ai talanoaga faʻaleaganuʻu, "o le tala lea a Melisa Goldie, CMO o Calvin Klein, Inc.
Calvin Klein Spring 2016 Campaign
Flashback – Kendall Jenner mo Calvin Klein
Muamua igoa o foliga o Calvin Klein ia Aperila o 2015, Kendall Jenner na faʻaalia i le tele o faʻasalalauga mo le faʻailoga i lalo ifo o le tausaga. Mai le #mycalvins social media initiative i Calvin Klein Jeans i Calvin Klein Underwear, o le lalelei lanu mumu o se tasi lea o faʻataʻitaʻiga lauiloa a Calvin Klein o le sefulu tausaga talu ai.
