Fa'asalalauga Malamalama a le H&M - Ina ua uma ona faʻaalia le Conscious Exclusive lookbook i le amataga o lenei vaiaso, matou te vaʻavaʻai i le tautotogo 2014 Conscious faʻaupuga faʻatasi ai ma le 90s icon. Amber Valletta ma le EVER Manifesto designers. Fa'aofuina le aoina o mea fa'atumauina e aofia ai Tencel, polyamide ma tusi tusi lima; o tama'ita'i lalelei i mamanu fa'alelei. “E mitamita H&M i ana galuega tumau. O le Conscious and Conscious Exclusive o lo'o fa'aalia ai le lautele o mea e mafai ona maua i mea gafataulimaina, ma o le matou igoa Clever Care fou e mafai ai e a matou tagata fa'atau ona auai i la matou misiona mo se lumana'i sili atu ona gafataulimaina mo faiga, "o le tala lea a Ann-Sofie Johansson, H&M's Head of Design, New Development. Ole igoa ole Clever Care e tu'uina atu ai i tagata fa'atau fautuaga mo le fa'amamāina o latou lavalava e fa'aitiitia le a'afiaga o le si'osi'omaga.
