O Beyonce o loʻo faʻatautaia le lalolagi faʻataʻitaʻiga e le naʻo le lua ufimata fou, ae faʻapea foʻi le tatalaina o lana laina faʻamalosi, Ivy Park. Na ia tu i luga uma o Me 2016 faavaa o Amerika ELLE ma ELLE UK. Na pueina e Paola Kudacki, o le pop star e faʻaalia ona pupuni i foliga mai le aoina.
Amataina i le aso 14 o Aperila, o le laina Ivy Park o loʻo faʻamatalaina o se taʻaloga faʻatasi ma se faʻafefiloi o suti tino, ofu mafanafana, pito i luga, vae i ni silhouettes se tolu ma afu. Va'ai mo Ivy Park i Topshop, Nordstrom, Selfridges, Net-a-Porter ma JD Sports.