H&M inoratidza kuti haungambofa wakagadzirira zvekare chitubu neazvino maitiro ekugadzirisa. Inonzi 'The New Essentials', gwara remafambiro rinotarisa pane izvo zvakasarudzika zvakapatsanurwa kwemazuva anodziya emamiriro ekunze. Yakagadzirwa naHana Jirickova, zvese kubva kumusoro-pamapfudzi kusvika kumadhirezi emucheka uye denim zvinoonekwa mubhuku rekutarisa.
