H&M inobatanidza neBritish brand Richard Allan nokuda kwekubatana kwayo kwazvino. Kekutanga yakatangwa muna 1962, Allan akazozivikanwa nemakavha ane mavara matema nemapateni. Mifananidzo yemushandirapamwe nyeredzi modhi Cara Taylor achiratidzira kuLondon. Yakagadzirirwa kuvhurwa muzvitoro uye online kutanga munaGunyana, mutsetse unoratidza madhirezi ekuchinja, mabhurauzi emutsipa uye mabhurugwa matete.
"Swinging London in 1960s inguva inoyevedza izere nemifananidzo inoshamisa uye mweya wekufara uchiri kunzwa izvozvi. Isu tinofara kwazvo kushanda pamwe nemumwe wevanonyanya kutaura-vanogadzira madhizaini kubva panguva ino. Nekutora aya akadhinda ekare ekare kubva kumakavha uye nekuafungazve mune imwe mamiriro matsva, zvidimbu kubva muunganidzwa waRichard Allan x H&M zvinonzwa zvakasimba uye zvechikadzi, asi nekubatwa kwakaoma, "anodaro Maria Östblom, mukuru wezvipfeko zvevakadzi paH&M.
Richard Allan x H&M Campaign
