Sezvo isu tichienda kumberi muna 2018, ma brand anoenderera mberi nekuburitsa kushambadzira kwavo runako. Kubva pakuzora kusvika kune zvinonhuhwirira, tarisa kune dzimwe dzichangoburwa uye huru ads. Kutanga, tinotanga nekuona Dolce & Gabbana's new 'Dolce' kushambadzira. Iyo yekuItaly fashoni brand inobata Giulia Maenza kunhuhwirira kwayo kwakatorwa Victor Demarchelier pedyo nePalermo. Zvadaro, tinotarisa kuSwarovski's 2018 Valentine's Day campaign. Iyo kambani yezvishongo inonyorera Karlie Kloss uye Andrés Velencoso zverudo.
Estee Lauder zvakare inotanga mushandirapamwe mutsva weiyo 'Liquid Envy' ruvara rwemuromo. Iyo cosmetics brand inobata ma brand ambassadors Fei Fei Sun , Carolyn Murphy uye Hilary Rhoda nokuda kwechinyakare chinoyevedza. Kuwedzera kune iyo rondedzero, Gucci inozivisa yayo 'Guilty Absolute' kushambadzira kweperfume ine nyeredzi Julia Hafstrom . Mucherechedzo webvudzi dzvuku unoisa mupiniki blouse yekuzvarwa patsva kweiyo label's men's smell. Pakupedzisira, tinotarisa a Lancome campaign starring Taylor Hill . Iye ane makore makumi maviri nerimwe ekuberekwa akatungamira akati wandei ads emhando yezvizoro kubva paakasainwa sechiso muna 2017.