Sezvo kuvimba kwevanhu pasocial media kuchikura, chave chinhu chiripo muhupenyu hwavo, uye vanofurirwa zvakanyanya nezvavanoona online, kunyanya kana zvasvika kumafashoni. Kare fashoni yakaunzwa kune veruzhinji nerubatsiro rwecatwalk show nemagazini efashoni nekuti fashoni yaionekwa sechikamu chetsika. Ivo chete vaipesvedzera muindasitiri iyi vaive vagadziri uye mamagazini anopenya. Asi kana iwe ukakurumidza-mberi ku2019, inyaya yakasiyana kwazvo nekuti social media yatora fashoni uye mazuvano ma fashionistas anovimba nemaitiro anosimudzirwa ne Instagram modhi.
Vanhu vave nemukana wekusarudza rudzi rwezvinyorwa zvavanoda kuzvifumura kwazviri. Ehe, catwalk nemagazini zvichiri chikamu cheindasitiri yemafashoni, asi zvishoma nezvishoma, social media ine budiriro yakawanda yekubatanidza mabhureki nevanhu.
Makambani efashoni anofanirwa kutengesa zvigadzirwa zvavo kumusika mutsva
Vanhu havachavimbi nechero chinyorwa cheGlamour, kuvaudza kuti zvii zvichangoburwa. Midhiya yemagariro inoshandiswa sechishandiso chekushambadzira kusimudzira zvigadzirwa zvemafashoni zviri kugadzira mwaka unotevera. Asi social media inoita zvakawanda; inoratidza vanhu kuti ndezvipi zvipfeko zvakapfekwa neshamwari dzavo dzedhijitari, uye kuti ndeapi mafashoni evano blogger vari kusimudzira.
Makambani ezvefashoni anoziva kuti vanhu mazuva ano havachina chivimbo chakafanana mukushambadzira sezvavaimboita kare. Mamireniyumu ari kurarama munyika yemagazini, kushambadzira kwepamhepo, uye mishandirapamwe yekushambadzira, asi maturusi aya haasisina pesvedzero yavaimboita kare. Vaverengi vanofunga nezveiyi nzira yekushambadzira kure, uye ivo vanoziva maitiro ekugadzirisa ari kuseri kwepfuti. Vanoona danidziro dzokushambadza sedzinotsausa, uye havaregi tsika dzavo dzokutenga dzichipesvedzerwa nezviri mushambadziro, ivo vanosangana nazvo paTV, magazini, uye redhiyo. Ivo vanowana zvakanyanya kukosha zvinokurudzirwa zvinopihwa nevesocial media shamwari.
Social media ine simba rekuparadzira nhau nekukurumidza, munyika dzese nemakondinendi uye ikozvino kuti nhamba yevateveri ve Instagram yakapfuura 200 miriyoni, mukana wekuti wese mushandisi atevere kanenge fashoni account. Zvidzidzo zvinoratidza kuti vanosvika makumi mashanu muzana evashandisi ve Instagram vanotevera mafashoni maakaundi kuti vawane kurudziro yezvipfeko zvavo. Izvi zvinosanganisira fitness influencers uye mabhureki avo akabatana, zvakare. Denderedzwa rakagadzirwa, rimwe rakafemerwa kubva pachipfeko icho Instagram modhi inogovera uye ivo vari kugovera chitarisiko chavo kune vateveri vavo. Vanova manyuko ekurudziro kune mumwe munhu.
Zvidzidzo zvakare zvinoratidza kuti vanhu vanopfuura makumi manomwe kubva muzana vanogona kutenga chimwe chinhu chembatya kana chakurudzirwa nemunhu wavanotevedzera pasocial media. Vanosvika makumi mapfumbamwe muzana eMireniyamu vanotaura kuti vaizotenga zvichibva pane izvo zvinogadzirwa neanofurira.
Mafashoni emhando anovimba nekutsvagisa kwemusika pavanogadzira kushambadzira kwavo, uye ivo vanoziva kuti muna 2019 vanofanirwa kutarisisa kuedza kwavo kushambadzira pa Instagram. Ese ari maviri avhareji uye emhando yepamusoro mhando anobatana ne Instagram modhi kusimudzira zvigadzirwa zvavo pasocial media.
Instagram modhi dzinosimudzira mhando uye dzinoita vateveri
Social media chishandiso chinoshandiswa nemafashoni kuunza vatengi vavo padhuze nehunhu hwavo. Kare, mashoo efashoni aive zviitiko zvega zvaingowanikwa nevakuru. Mazuva ano, mhando dzese dzine mukurumbira dzinopa mukana kune yavo catwalk show kune Instagram modhi nechinangwa chevapesvedzera kugovera chiitiko ichi kurarama nevateveri vavo. Vese vashandisi ve Instagram vanofanirwa kuita kutevedzera imwe hashtag, uye ivo vanozowana zvese zvirimo zvine chekuita neiyo hashtag.
Influencer marketing ndiyo nzira itsva yekushambadzira, uye zvinoreva kushandira pamwe nevanhu vane simba vane simba rekuwedzera ruzivo rwemhando uye kuchinja maitiro ekutenga. Kubva pamaonero evatengi, influencer zvemukati zvinoonekwa sekurudziro kubva kushamwari yedhijitari. Vari kutevera vanhu vavanoyemura, uye vari kutarisa zvipfeko zvavanenge vakapfeka kana kuti zvigadzirwa zvavari kushandisa. Kurudziro idzi dzinoita kuti brand ivimbike mumaziso evatengi uye kuwedzera kufarira kwevateereri kushamwaridzana nemhando.
Mazhinji mabhureki emafashoni ane matambudziko mukusimudzira nharaunda, asi Instagram modhi ine vateereri vakatosimbiswa, vanotaurirana nevateveri vavo, uye vanogona kusimbisa zvigadzirwa zvinopihwa nemhando kuti zviwanikwe kune veruzhinji.
Indasitiri yemafashoni inozivikanwa nerunyararo rwayo rwekukurumidza, uye kukura kwehunyanzvi kwakagadzirisa shanduko yekutenga mapatani. Instagram modhi dzinopa ma brand mukana wekuwana rudzi rutsva rwekushambadzira, iyo inonetsa kana vakasahaya munhu akakodzera uye vasingashandise hunyanzvi hwavo kugadzira zvirimo.