Mafashoni ari kuchinja pamwero unowedzera kukurumidza. Uye chikamu chikuru cheiyo chinogona kupihwa kuchizvarwa chemireniyumu. Vachitsanangurwa sevanhu vakazvarwa pakati pa1982 na1996, boka iri rinosanganisira vanhu vanopfuura mamirioni makumi masere muUS. Munhau iwe unogona kuona misoro senge mireniyumu iri kuuraya zvitoro zvedhipatimendi kana kunyange mabhegi emawoko. Kana zvasvika pakunongedza kuti chizvarwa chiri kukanganisa sei fashoni uye runako nyika, isu tinofanirwa kutarisisa kuti mamillennials anotenga sei.
Dolce & Gabbana's Kukwidza kuMireniyumu
Sezvo mireniyumu inova simba rakakura rekutenga, mhando dzinozviwana dzichifadza kuboka revatengi munzira dzakasiyana. Imwe mhando yepamusoro yefashoni inombundira mamireniyumu nemaoko akavhurika hapana mubvunzo Dolce & Gabbana . Muna 2016, chitarisiko cheItaly chakafumura chirongwa chayo chechirimo-chirimo 2017 chine boka remazana ane simba anosanganisira mutambi. Zendaya Coleman uye French modhi Thylane Blondeau.Imba yefashoni yeItaly zvakare yakaenderera mberi nekutora vagadziri vevarume vanosanganisira Vine star Cameron Dallas uye muimbi Austin Mahone . Dolce & Gabbana vakatoenda kusvika padanho rakawanda rakavanzika fashoni inoratidza nevechidiki semamodhi enzira. Uye nguva pfupi yadarika, vakatanga bhuku idzva remifananidzo rinonzi, 'Dolce & Gabbana Generation Millennials: The New Renaissance', vachipemberera vana vane mukurumbira, vatengi veVIP uye vezvenhau vezvenhau.
“Vakomana nevasikana chaivo vanoda fashoni, vanonakidzwa nazvo, vanoshinga, vanochinja chitarisiko zuva nezuva, havatyi kusanganisa masitaira nezvipfeko zvakasiyana. Zvavanopfeka zviri nyore nyore paIndaneti uye zvinoonekwa nevechiri kuyaruka vakawanda, saka kubva pakuona kwebhizimisi havafaniri kurerutswa, "anodaro vagadziri Domenico Dolce naStefano Gabbana.
Kukosha kweInfluencer Marketing
Kushambadzira kweInfluencer kwakaona kukwira kukuru mumakore akati wandei apfuura. MaBrands akabata Instagram nyeredzi uye runako vlogger kuti vaoneke mumakampani uye vabatane pamitsetse yakakosha. Yakabhadharwa inotsigirwa zvitumidzo inoshanda senzira yekukura mabudding brands 'kutengesa. Basa remupesvedzera rave rakakosha zvekuti Forbes yakafumura runyoro rwevanonyanya kukurudzira muna 2017 vane mazita akadai sa. Chiara Ferragni uye Danielle Bernstein kugadzira kucheka.
Makeup brand senge NYX neBecca vakashandisa social media influencers kuti vakure kusvika kwavo kuburikidza nekubhadhara uye dzimwe nguva kusabhadharwa. Uye LA-based fashoni mutengesi REVOLVE akashandisa vapesvedzera kubatsira kuita mari pakati pemadhora mazana matanhatu nemakumi mashanu emamiriyoni kusvika mazana manomwe emamiriyoni emadhora gore rino chete.
"Indasitiri yese iri kuyedza kuputira [musoro wayo] mukusavapo kwevanofurira uye maitiro ekusimudzira nekuvabatanidza mumabhizinesi avo. Ichi chinhu chatinodada nacho zvikuru. Yakanyanya kukosha kumusimboti webhizinesi redu uye tinoiona ichikosha kwemakore nemakore ari kuuya, "REVOLVE cofounder Michael Mente akagovana neWWD.
GigixTommy: A Super Collaboration
Nekuda kwekubatana kwemireniyumu kuenda, munhu anogona kutarisa ikozvino-makore maviri uye achimhanya GigixTommy renji. Mutsara wechipfeko unobatanidza supermodel Gigi Hadid uye American mugadziri Tommy Hilfiger . Kwekutanga kwakatangwa mukupera kwa2016, muunganidzwa unowanikwa munyika dze70 pasi rese. Muna Kukadzi 2017, Refinery 29 yakashuma kuti GigixTommy capsule yekuunganidza yakatengeswa isati yatanga fashoni show.
Daniel Grieder , CEO weTommy Hilfiger Global nePVH Europe, akaudza WWD, "Zvigumisiro zvinoramba zvichipfuura zvinotarisirwa munzvimbo dzose dzebhizimisi redu - kubva pakubatanidzwa nevateereri vatsva kusvika pakuwedzera mumagariro evanhu uye kuoneka kwekutsvaga kwekutengesa-manhamba maviri ekukura kwemwaka miviri yakatevedzana. . Mhedzisiro yehalo pamhando yese yakanganisa zvikamu zvese pasi rose, uye tinofara kuenderera mberi nekuvaka pakubudirira uku mumwaka yedu inotevera. "
Millennials & Fast Fashion
Mumwe haagone kutaura nezve mireniyumu fashoni pasina kutarisa makuru maitiro anokurumidza fashoni mhando seZara uye H&M vakaita mumakore. Zvitoro zvechivanhu zvakaita seMacy's, Sears neJC Penney vaona mazana ezvitoro achivharwa pamwe nekunyura mumasheya.
Sei? Icho chokwadi chekuti mireniyumu inoda nyowani uye dzakasiyana sarudzo nekukurumidza kunoshanda sechinhu chikuru. Pamusoro pezvo, ivo vanotarisawo pamitengo inokwanisika zvakare. Zvitoro zvakawanda hazvigone kukwikwidza neZara nekukurumidza kutendeuka kwemavhiki matatu kubva pakutanga kwekugadzira zvipfeko kusvika pakusvika kwayo muzvitoro.
Saizvozvo, kana zvasvika kune maitiro, vatengi vemazuva ano vanoda kutenga chigadzirwa ikozvino pane mwedzi gare gare. LIM College mapurofesa Robert Conrad uye Kenneth M. Kambara nguva pfupi yadarika yakaita chidzidzo pakati pevatengi vane makore 18-35 gore rino yairatidza pfungwa imwechete. "Chidzidzo chedu chinoburitsa pachena nezve izvo vatyairi vekutenga vemireniyumu ava uye kuti indasitiri yemafashoni iri kuita sei pavari. Mumwe nemumwe anozviona se‘musika wemumwe’ uye anoda kuva nechimwe chinhu chakasarudzika uye chisingawanikwe nyore kune vamwe. Vanoda kuisa chitarisiko chavo pamwe chete nenzira yavo yepakutanga, yechokwadi, "anodaro Conrad.
Ramangwana reMutengi Wemafashoni
Tichitarisa kumberi, mabhureki anozofanira kutarisa pakugara ari pamusoro pemaitiro, influencer kushambadzira uye akasiyana masitaera kuti arambe ari pamusoro. Kushambadzira kwechinyakare uye kushambadzira hakuchaicheka, uye izvi hazvingoshande kune zvinokwanisika mabhureki. Zvichida ndosaka takaona akati wandei ma shakeups pamhando yepamusoro munguva pfupi yapfuura.
Ndiina Christopher Bailey achangobva kubuda Burberry, Riccardo Tisci achibuda muGivenchy, pakati pezvimwe zvekuenda; indasitiri iri kuchinja. Kusiyana neizvi, Dolce & Gabbana ine vakazara vakambundirwa vapesvedzera uye zvinoenderana nezvidzidzo, tsika yacho inongowedzera muumbozha chikamu. “Kana uchida kutaura nevateereri vako, unofanira kutaura nezveupenyu uye zvakaitika. Iwe haugone kungogadzira 25-35 zvipfeko, ”Domenico Dolce anopfupisa.