Pamushandirapamwe wayo wechirimo-zhizha 2016, Calvin Klein akabatanidza mitsetse yayo mishanu kune imwe nhevedzano yemifananidzo. Akatorwa nemifananidzo naTyrone Lebon, nyeredzi yemuratidziri Kendall Jenner, muimbi weBritish FKA Twigs, mutambi weDanish Klara Kristin, British modhi Adwoa Aboah, Dutch modhi Saskia de Brauw, Australian modhi Abbey Lee Kershaw uye mamwe tarenda kubva mumafirimu ekugadzira. Mifananidzo inoshandisa sirogani ye #mycalvins ine kudanwa kuita chiito ichiti "Ini _______ mu #mycalvins".
“Mushandirapamwe uyu unomiririra mafambiro ari kuita tsika nemagariro tichitaura. Tiri kuunza pamwe chete musanganiswa wakasiyana-siyana wevanyanduri neboka rakasarudzika revatambi kuti vagadzire zvirimo zvinomutsa uye kufambisa nhaurirano dzetsika, "anodaro Melisa Goldie, CMO weCalvin Klein, Inc.
Calvin Klein Spring 2016 Campaign
Flashback - Kendall Jenner waCalvin Klein
Kutanga kunzi chiso chaCalvin Klein muna Kubvumbi we2015, Kendall Jenner akaonekwa mumakampani akawanda eiyo brand mukati isingasviki gore. Kubva pa #mycalvins social media initiative kuenda kuna Calvin Klein Jeans kusvika kuCalvin Klein Underwear, runako rwebrunette ndeimwe yemhando dzinozivikanwa dzeCalvin Klein dzemakore gumi apfuura.
