Salvatore Ferragamo inotangisa ratidziro yayo yeHoridhe 2020 inonzi: Unwrapping Joy. Inoratidzira mamodheru Ajok Madel, Nyasha Sharp, naSimon Martyn, mifananidzo yemafarosi inobatanidza Kisimusi kufara nefashoni inoyevedza. Mufananidzo na Luca Khouri , vatambi vanomira pamwe chete nezvinhu zvemafaro zvakaita sezvinopenya, maruva anopenya, uye marambi etambo. Pazviitiko zveHoridhe, mukadzi weFerragamo anopfeka machira anopenya, masikavha efoulard, uye bhurugwa remakumbo. Simon B. Morch inoshanda pane art kutungamira kwepfuti uye inoperekedza firimu.
Creative director Paul Andrew anoti, "Nekuda kwekuti Salvatore Ferragamo ibasa redu, zvakare iri pamwoyo wechiitiko chedu chezororo - kuve chikamu chekugadzira nekugadzirwa kwechinhu chakagadzirwa nemaoko chinozosarudzwa nemunhu sechipo zvichabaya mwoyo womudiwa iropafadzo huru uye manyuko omufaro.”
Salvatore Ferragamo Holiday 2020 Campaign