Lucky Brand ine nyaya yekudzungaira kune yayo yezhizha 2021 mushandirapamwe. Mufananidzo na Bryan Rodner Carr , modhi Minji naZoi Mantzakanis vanonanga kumhenderekedzo yegungwa mumagadzirirwo akasarudzika akanakira mwaka wekudziya-mamiriro ekunze. Zvinokosha zvezhizha semadhirezi eziso, ma denim akajairwa, uye macrotop top anomira pachena.
Akabatwa achitarisana nemamiriro ekunze, Minji neZoi chiteshi vakazorora chic muzvidimbu zvinofefetera. Palette yakapfava ine mavara erudo epingi, nyanga dzenzou, uye yero. Dan Barbato inoshandawo pane art direction yekupfura.
Amie Goeller , Lucky Brand's SVP Dhizaini, inotitaurira nezve kurudziro kumashure kwemushandirapamwe mubvunzurudzo yakasarudzika.
Lucky Brand Zhizha 2021 Campaign
Chii chaive kurudziro yedanidziro iyi?
Pamushandirapamwe wedu weZhizha '21, takaverevedza tichienda kumahombekombe, uko zuva rinosangana negungwa uye chirimo chisingaperi. Pakupedzisira takasununguka kufamba, takarasika muzuva tichiongorora mhenderekedzo dzegungwa dzisina chinhu uye nzira dzinomonereka, tichipedza mazuva ekuzorora mune zvitarisiko zvakadzikama zveasina kwaakarerekera uye emhando yepamusoro indigo mavara akavhenekerwa nemavara akajeka uye zvakanatswa.
Unotarisira kuti vaoni vemwaka mutsva vanofungei kana vakatarisa mifananidzo?
Tinovimba kuti danidziro iyi inokurudzira manzwiro ekudzungaira, tariro, rudo rwekunze, kufara kwekuve munzvimbo itsva nezviso zvitsva. Zhizha rinomutsa pfungwa yekunakidzwa uye mukana, uye mushure megore rakaoma isu tese takangogovana isu tiri kubheja kuti tariro uye tarisiro zvinopararira.
Magadzirirwo emwaka wezhizha anotaridzika zvakanaka! Chii chiri kurudziro shure kwavo?
Ndatenda! Isu tinofadzwa nemanzwiro ekutanga kutsva; apo zvinhu zvinovhurika zvakare isu tese tiri kutarisira kuona kugona kwedu kwechokwadi uye kusangana nezhizha mukubwinya kwaro kwese - mazuva akareba, ane usimbe akanyura mukupenya kwezuva, mhepo inodziya inotakura zvinonaka uye hwema hwechisikigo nguva dzese.
Hatife takakanganwa nhare dzeZoom dzisina kugadzikana kana mabhuruku akatipinza munguva dzino dzakaoma, asi zvatiri kunyatsonzwa iko zvino kufara kwekupfeka - tora iwo majean nemadhirezi nehembe dzine mabhatani (oh ini) ! Zhizha rino ibato remunhu wese ari kuuya-uye isu tese tichada kuve nechipfeko chakakwana kuti chionekwe uye kunzwa manzwiro ese zvakare.
Ndezvipi zvimwe zvirevo zvemwaka uno?
Chiratidzo chedu chakavakirwa padenim, uye iyo nheyo inozivisa kuunganidzwa kwedu kwese. Muchirimo takagadziridza akawanda emhando dzedu dzekare dzinoenderana newashes akareruka uye anotonhorera asina kwaakarerekera, akawedzera imwe nyowani / fashoni inokwana, uye takanyatso wedzera zvipfeko zvedu zvedenim nehembe, zvikabudura, uye mabhachi akareruka - iyo macrame fringe trucker inofanirwa - mune a. mhando dzemhando dzemhando dzeindigo kwaari naye.
Isu takawedzera zvidimbu zvedenim izvi nematei ejira anodziya-wemamiriro ekunze, zvikabudura, uye mabhatani-pasi evarume, uye takatangisa mutsara wemadzikirira evakadzi anoshongedzeka kwazvo takaabatanidza nepamusoro-soro, mabhatani-pasi, uye zhizha zhizha. madhirezi. Isu takawedzera mamwe masitayera kune yedu Cloud Soft muunganidzwa wezvinhu zvinopfava zvakakosha uye zvipfeko zvekutandarira, zvakagadzirwa nemachira akapfava akapfava ekunzwa-akanaka anokwana kunyaradza kwegore rose.
Chii chinotevera kune Lucky Brand?
Asi isu tinonyanya kufara nezve yedu Beaded Capsule ichabuda gare gare zhizha rino - muunganidzwa wemabhurauzi echikadzi ebhoho nehembe dzekumavirira dzakashongedzwa neakapfava uye ane mavara geo bead. Tichifemerwa nematenga akavhurika uye netsika dzakagadzirwa nemaoko dzeAmerica Maodzanyemba kwakadziva kumadokero, aya madhizaini mashoma ndiwo akakwana eBohemian collectible vibe.
Denda rakakanganisa sei maitiro ekugadzira?
Kufanana nevamwe vese, COVID yakatimanikidza kufunga nekushanda zvakasiyana, uye mukuzunungusa nzira yatagara tichiita nayo zvinhu takawana mikana yekuve nehanya uye kugadzira.
