Shiri Dzemhuka - Edun anonyorera zvakare Ryan McGinley kuti atore shongwe yekudonha kwayo 2012 achiratidzira kwete zvipfeko chete, asiwo shiri shanu dzinosanganisira zizi uye falcon. Yakafuridzirwa neAfrica, mifananidzo inomutsa kudziya kwezuva nemienzaniso mitatu inomira pamwe chete neshiri dziri mumasango-anopesvedzerwa prints pa knitwear uye tartan shirts. Idzo nguva dzinongoitika dzinomutsa mweya wemusango uye wekusava nehanya weiyo Edun brand.