Kana zvasvika kune nyika yemhando, iyo indasitiri yakaona kukanganisa kukuru mumakore mashoma apfuura. Kwapera mazuva apo mugadziri kana fashoni mupepeti aigona kugadzira modhi kuita shasha. Pane kudaro, zviri kune masocial media mapuratifomu kutungamira mazita makuru anotevera. Paunotarisa zviso zvemhando huru dzakadai saFendi, Chanel kana Max Mara, vane chinhu chimwe chete chakafanana- modhi ine mega Instagram inotevera. Zviviri zvekubudirira kukuru kwemuenzaniso mumakore maviri apfuura kwave kuri Gigi Hadid naKendall Jenner.
Kubva nhasi, Kendall naGigi vanozivikanwa pasi rose vanogona kufananidzwa nema supermodels e90's. Vaviri ava vakaunganidza akawanda mavhavha eVogue pamwe neakawanda emari inobhadhara makondirakiti. Muchokwadi yaive yaSeptember 2014 edition yeVogue US iyo yakanzi nyeredzi dzekuvhara Joan Smalls, Cara Delevingne naKarlie Kloss se'Instagirls'. Kubva panguva iyo, basa rehuwandu hwemagariro evanhu rakakura chete munyika yefashoni.
Chii chinonzi An Instamodel?
Mukutaura kwakajeka, Instamodel modhi ine yakakura Instagram inotevera. Kazhinji kutanga pavateveri ve200,000 kana pamusoro ndiko kutanga kwakanaka. Kazhinji, nhamba yevateveri vavo inoperekedza musoro webutiro kana kuburitswa kwenhau yemushandirapamwe. Muenzaniso weizvi ungave wakakosha kavha yeVogue US yakabudiswa muna Kubvumbi 2016 ine nyeredzi Kendall Jenner. Chivharo chakamufadza 64 miriyoni (panguva iyoyo) vateveri ve Instagram.
Saka chii chaizvo chinoita kuti modhi ine yakakura social media inotevera inoyevedza? Kumabhureki nemagazini ndiko kushambadzwa. Kazhinji, modhi inotumira mishandirapamwe yavo yazvino kana mavhavha kune vateveri vavo. Uye zvechokwadi vateveri vavo vachagovanawo mafoto, zvichingodaro uye zvichingodaro. Uye tichitarisa maitiro eInstamodel, isu tinofanira kutanga tatarisa budiriro yaKendall Jenner yekutiza.
Iko Kubudirira Pakarepo kwaKendall Jenner
Muna 2014, Kendall Jenner akaita dhipatimendi rake rekutanga pachiitiko chekuenzanisira nekusaina neSosaiti Management. Gore rimwe chetero, aizonzi mumiriri wehofori yezvizoro Estee Lauder . Yakawanda yemukurumbira wake wepakutanga inogona kubvumidzwa kune yake nyeredzi chinzvimbo paE! chokwadi cheterevhizheni, 'Kuramba Uine VaKardashians'. Akafamba mugwagwa weMarc Jacobs wekudonha-muchando 2014, achisimbisa nzvimbo yake zviri pamutemo. Kendall aizotevera izvozvo nemakavha emagazini seVogue China, Vogue US, Harper's Bazaar uye Allure Magazine. Akafambawo nzira yekumhanya kumashoo edzimba dzefashoni dzakadai saTommy Hilfiger, Chanel naMichael Kors.
Kendall akaonekwa mumishandirapamwe yemhando yepamusoro seFendi, Calvin Klein, La Perla naMarc Jacobs. Kana ari iye mukuru wezvenhau anotevera, Kendall akaudza Vogue mubvunzurudzo ye2016 kuti haana kuitora zvakanyanya. "Ndiri kureva kuti, zvese zvinopenga kwandiri," akadaro Kendall, "nekuti hausi hupenyu chaihwo - kushushikana nezvechinhu chesocial-media."
Kusimuka kweMeteoric kwaGigi Hadid
Imwe modhi inotendwa neiyo Instamodel maitiro ndiGigi Hadid. Yakasaina sechiso cheMaybelline kubvira 2015, Gigi ane vanopfuura mamiriyoni e35 Instagram vateveri kubva munaJuly 2017. Mugari weCalifornia akaonekwa mumishandirapamwe yemhando yepamusoro seStuart Weitzman, Fendi, Vogue Eyewear uye Reebok. Muna 2016, Gigi akabatana nemugadziri Tommy Hilfiger pane yakasarudzika muunganidzwa wezvipfeko uye zvishongedzo zvinonzi Tommy x Gigi. Rondedzero yake yemakavha emagazini zvakare inokatyamadza zvakaenzana.
Gigi akashongedza pamberi pezvinyorwa zvakaita seVogue US, Harper's Bazaar US, Allure Magazine uye Vogue Italia. Hukama hwake hwakashambadzirwa zvakanyanya neaimbove muimbi One Direction Zayn zvinomuitawo nyeredzi inooneka zvakanyanya. Vanin'ina vake, Bella uye Anwar Hadid zvakare akabatana nenyika yekuenzanisira.
Vana Vanozivikanwa Vanova Mienzaniso
Chimwe chikamu cheInstamodel phenomenon chinosanganisirawo vana nevanun'una vevanhu vane mukurumbira. Kubva pavatambi kuenda kune vaimbi uye supermodels, kuve nehukama neane mukurumbira zvinogona kureva kuti iwe ndiwe anotevera catwalk superstar. Mienzaniso mishoma yeizvi inogona kuonekwa nemhando dzakadai se Hailey Baldwin (mwanasikana wemutambi Stephen Baldwin), Lottie Moss (hanzvadzi mudiki kune supermodel Kate Moss) uye Kaia Gerber (mwanasikana we supermodel Cindy Crawford). Izvi zvinobatanidza zvechokwadi zvinopa mienzaniso gumbo pamusoro pemakwikwi.
Kune zvakare chimwe chikamu cheInstamodel-iyo nyeredzi yesocial media. Ava vasikana vakatanga pamapuratifomu akadai se Instagram neYouTube kuti asayinwe nevepamusoro masangano ekuenzanisira. Mazita akadai Alexis Ren uye Meredith Mickelson akasimuka kuita mukurumbira nekuda kwekutarisa pasocial media. Vese vakasaina kuThe Lions Model Management muNew York City.
Kusiyana muInstamodel Age
Kunyangwe vazhinji vangangobata mhino dzavo pakufunga kwemamodeli kuwana mukurumbira kubva pasocial media platform, iyo Instamodel inobatsira mune chimwe chinhu-kusiyana. Plus saizi modhi yakafanana Ashley Graham uye Iskra Lawrence vakabata ruzhinji rwevanhu nekuda kwehuwandu hwavo hwesocial media hunotevera. Saizvozvowo, mhando dzemavara dzinosanganisira Winnie Harlow (ndiani ane ganda revitiligo), Slick Woods (modhi ine gap rinooneka) uye Duckie Thot (muSudan/Australia modhi) vanomira pachena nokuda kwechitarisiko chakasiyana.
Uyezve, transgender modhi uye mutambi Hari Nef akapfurwa kuita mukurumbira pasocial media platform. Nekuda kwehukuru hwesocial media hunotevera, isu tave kuona mamwe akasiyana siyana emhando pamavhavha emagazini uye mumifananidzo yemushandirapamwe. Tine tariro, isu tinogona kuona zvakawanda zvakasiyana maererano nehukuru uye ruvara nekufamba kwemakore.
Ramangwana Rokutevedzera
Ukatarisa pane zvese izvi, munhu anofanira kushamisika, iyo Instamodel maitiro? Mhinduro yacho ingangove hongu. Mumwe anogona kutarisa maitiro ekuenzanisira ekare akadai se80's apo glamazons inoda Ellen Macpherson uye Christie Brinkley akatonga indasitiri. Kana kutotarisa kune ekutanga 2000's apo modhi ine zvidhori-senge maficha akadai Gemma Ward uye Jessica Stam vaive nehasha dzese. Maitiro ezvinokodzera semuenzaniso wepamusoro anoita seanochinja makore mashoma. Uye ndiani angati kana indasitiri yatanga kutarisa mamwe maitiro ezvinoita mhando yepamusoro?
Kunyangwe zvingave zvakaoma kutenda, ramangwana remhando rinogona kunge riri marobhoti. Ikozvino, mamodheru edijitari anotooneka panzvimbo dzine mukurumbira dzevatengesi vefashoni dzakadai saNeiman Marcus, Gilt Group uye Saks Fifth Avenue maererano ne-D. Vanogona here kusvetukira kunzira dzekumhanya kana kunyange kutora mifananidzo?
Kana zvasvika kune ramangwana, munhu haagone kuve nechokwadi chekuti iyo indasitiri yekuenzanisira iri kuenda kupi. Asi chinhu chimwe ndechechokwadi. Pfungwa yemamodheru vanowana mukurumbira kuburikidza nesocial media haisi kuenda chero nguva munguva pfupi iri kutevera. Muchinyorwa chine Adweek, mumiriri wekuenzanisira akabvuma kuti mabhureki haashande nemuenzaniso kunze kwekunge aine vateveri mazana mashanu kana kupfuura pa Instagram. Kusvikira iyo indasitiri yachinja mune imwe nzira, iyo Instamodel iri pano kuti igare.