Conscious Style - H&M's Conscious muunganidzwa inowana kurapwa kwefashoni kwepamusoro nemifananidzo ichangoburwa yemushandirapamwe wekudonha kwa2011. Vanotamba naFrida Gustavsson naCaroline Brasch Nielsen, vasikana vanotipa maitiro akasimba azere nemafungiro mune zvakatipoteredza zvine hushamwari zvinhu izvo zvisingashaikwe chimiro chine maruva anodhinda, akatetepa akacheka uye chic accessories.