The Lam Effect -Derek Lam akagadzira kuratidzwa kwakanaka kwejaketi nemadhirezi emharidzo yake yechirimo 2012 yakaratidzwa muNew York Fashion Week nhasi. Ne siginecha yake yemakore makumi manomwe flair, Lam akaunza art-deco yakafemerwa maprints, akagadziridzwa jumpsuits uye menswear yakafemerwa bhatani-up tees yeakaomesesa asi anoyevedza kupemberera kwechimiro chevakadzi. Runako rwechiratidziro rwaitsvodwa nezuva asi rwakasimba nematama ane rosy uye miswe yekumashure.