Kutora rairo kubva muunganidzwa wekumadokero akafemerwa aesthetic, Derek Lam yekudonha 2010 mushandirapamwe unoenda kunzvimbo dzakaipa kune dzakateedzana yemifananidzo yakanaka asi yakaoma. Akatorwa mifananidzo naSølve Sundsbø aine hunyanzvi hwekutungamira naDoug Lloyd, Maryna Linchuk anogadzira musikana wemombe akakwana sezvaanopfeka mupendero, matehwe uye zvitunha zvakataera naElissa Santisi. Kuti uwedzere kutarisa pamushandirapamwe, tarisa kuseri kwezviratidziro vhidhiyo pane iyo label yepamutemo saiti.
