Kutsvoda uye Kumbundirwa - Erin Heatherton ndiyo yazvino mhando yepamusoro kumberi kweXOXO's spring-summer 2013 campaign. Runako rweAmerica rwunojoinha nhanho dzaChristy Turlington (1996), Claudia Schiffer (1998), Alessandra Ambrosio (2006), uye Miranda Kerr (2009) sechiso chemhando. Akatorwa mifananidzo muNew York City, Erin anotaridzika seanonyengedza mune iyo label ye flirty uye fashoni inoparadzanisa.