Kuunganidzwa kweiyo brand yekudonha-yechando 2015, Donatella Versace akatarisa kuinternet kuti akurudzirwe. Mhedzisiro yacho yaive kubuda kwembatya dzine mavara uye dzakashinga dzakachekwa-chekwa, zvidimbu zvakavharwa-ruvara uye madhindindi anopenga ane mukurumbira weimba yechiGiriki kiyi-chaizvo zvinhu zvaizobuda munyika yanhasi inokurumidza, inofambiswa nesocial media. Sezvakataurwa nepepanhau, "Iyi ndiyo Versace yemazuva ano: tsika dzehunyanzvi uye kiyi yechiGiriki, emoji yeramangwana." Mamiriro ekudonha anoratidza Versace logos akapatsanurwa ne "@" uye "#" zviratidzo-mutauro weinternet. Yakapfekwa naKarlie Kloss naNatasha Poly kune maviri ekupedzisira anotaridzika, iyo ndiyo imwe nzira yekuwana social media kutaura.
