Kana iwe waizokumbira mumwe munhu kuti ape zita rechiratidzo chewachi, vangangodaidza kuti Rolex. Kuonekwa pamaoko aCristiano Ronaldo, Rihanna naVictoria Beckham, Rolex anga ari zita rakakura muindasitiri yewachi yeumbozha kwemakumi emakore. Asi nei vachifarirwa uye vachipfekwa nevakawanda?
Nhoroondo yeRolex
Rolex yakagadzirwa muna 1905 naHans Wilsdorf muLondon, England. Chiratidzo chakabva chaendeswa kuSwitzerland mushure mehondo yekutanga yenyika. Rolex raive bhizinesi rekugovera wachi, asi brand payakatamira kuSwitzerland, vakatanga kugadzira nekugadzira wachi yavo. Makore maviri gare gare, muna 1910, wachi yakagadzirwa naRolex yakanga iri wachi yokutanga munyika kupiwa ziviso sechronometer. Iyi yaive nguva yakanakisa kuna Rolex sezvo izvi zvakatanga kushamwaridzana nekuita kwavo uye nemazvo. Pakazosvika 1926 Rolex akange atogadzira wachi yekutanga isina mvura, zvakare ichiratidza kuti mhando yavo inogara iri pamberi pemutambo kana zvasvika pakugadzirwa kwewachi.Sei mawachi eRolex achitsvakwa kudaro?
Kunyanya kana iwe uri mutsva mumusika wewachi, zvinogona kutyisa kuziva nhoroondo yeRolex uye nei vakabudirira uye vachitsvakwa. Pane zvikonzero zvakawanda zvekuti sei vanhu vazhinji vachisarudza Rolex, saka heano mashoma.
Chitarisiko
Kunyangwe iwe wakapfeka Rolex ine sutu, kana leggings, ichiri kushanda nechero chipfeko. Ndiko kunaka kweRolex - kushandiswa kwayo kwakasiyana-siyana. A Rolex ozes kirasi uye vanhu vazhinji vanosarudza Rolex nekuda kwemhando dzakasiyana dzavanopa.
Value
Mawachi mazhinji eRolex anowedzera zvishoma mumutengo nekufamba kwenguva. Icho chikamu chekutsvaga mari. Muna 2021 vanhu vazhinji vari kuda kutenga Rolex sekudyara, sezvavanowanzo kuita mari mune ramangwana. Iwo mamodheru akavimbiswa kukuita iwe mari anosanganisira iyo Rolex Datejust, Submariner uye Yacht-Master.Status
Chimwe chikonzero nei mawachi eRolex akakurumbira ndechekuti ane chinzvimbo uye nhoroondo yakasimbiswa. Vamwe vanhu vanotenga Rolex kuratidza chimiro chavo, sewachi yemhondi inogona kuita sechishongedzo chekupfeka nechero chipfeko.
Marketing
Kufanana nemhando dzakawanda dzemazuva ano, kubudirira kwechiratidzo kunowanzosvika kune huchenjeri uye kushambadzira kwakasiyana. Rolex zvirokwazvo haina kusiyana. Musiki Hans Wilsdorf akasarudza zita Rolex nekuti zviri nyore kutaura, zvisinei nemutauro.
Rolex paakagadzira wachi yekutanga isingapindi mvura, vakambopa wachi yacho kuna Mercedes Glietze, mushahwi weOlympic, uyo aipfeka wachi muhuro make paaituhwina chiteshi chechirungu. Oyster watch yakaiswa pamuedzo wayo wekupedzisira mukupikisa uku, asi yakapfuura muedzo uye yakabuda mumvura ichishanda zvakanaka uye yakanga isina kukanganiswa. Kudyidzana uku pakati peOlympian naRolex kwaive papeji yekutanga yeDaily Mail, ichipa iyo brand pachena. Kusiyana nekushambadzira kwakawanda kweRolex, mushandirapamwe uyu waive wemusango.
Rolexes haisi nyore kuisa maoko ako pane dzimwe nguva
Mutsara wokuti ‘unoda zvausingagoni kuva nawo’ unouya mupfungwa. Mamwe maRolex modhi yakaoma kwazvo kubata, izvo zvinoita kuti vatengi vade mamwe mamodheru aya. Semuenzaniso, iyo Daytona modhi dzimwe nguva haiwanzo kuwanikwa, sezvo Rolex achingounza mawachi akawanda muzvitoro zvavo sezvavanotarisira kutengesa.Ndirini pandinofanira kutenga yangu yekutanga Rolex?
Zvakanaka kutaura kuti hapana zera rinodiwa paRolex. Kana iwe uchida kutenga Rolex ane makore makumi maviri nemaviri, uye wobva waenda nazvo! Uchitaura izvozvo, zvinorairwa kuti nguva yakanakisa yekuzvibata newachi yeRolex ndipo paunokwanisa kutenga iyo chaiyo modhi yawakaisa ziso. Avhareji Rolex mutengi ane makore makumi mana kusvika makumi mana nemashanu, asi hazvireve kuti kana uri mudiki haugone kutenga Rolex. Muchokwadi, nguva pfupi yadarika Rolex yakaona kuwedzera gumi neshanu kwevatengi vadiki vane makore makumi maviri nemashanu kusvika makumi matatu.
Rolex wachi dzinoita chirevo
Rolex wachi dzinofarirwa nechikonzero - kusarudzika kwavo, dhizaini uye kugadzikana mukukosha kuve zvimwe zvezvikonzero izvozvo. Asi, zvisinei kuti ndeipi modhi yaunozogara pairi, Rolex inogara ichikupa chimiro uye yakanyatsogadzirwa yakanyatsogadzirwa wachi yeumbozha.