H&M's Conscious Campaign -Mushure mekuratidza Conscious Exclusive lookbook pakutanga svondo rino, isu tine tarisiro yechirimo 2014 Conscious campaign ine 90s icon. Amber Valletta uye EVER Manifesto vagadziri. Kupfeka muunganidzwa wezvinhu zvinogoneka zvinosanganisira Tencel, polyamide uye anodhirowa nemaoko; vakadzi vanokwezva muzvigadzirwa zvefashoni. "H&M inodada nebasa rayo rekusimudzira. Kuziva uye Kuziva Exclusive kunoratidza hupamhi hwemikana nezvinhu zvinoenderera, uye yedu nyowani Clever Care label inoita kuti vatengi vedu vabatane nechinangwa chedu kune ramangwana rakagadzikana refashoni, "anodaro Ann-Sofie Johansson, H&M's Head of Design, New Development. Iyo Clever Care labeling inopa vatengi matipi ekuchenesa zvipfeko zvavo zvine zvishoma zvekukanganisa kwezvakatipoteredza.
