Koonfurta Belle - model American Erin Wasson waxay u soo jiidatay boggaga Marie Claire UK ee arrinta May ee muuqaalka quruxda uu sawiray David Roemer (Atelier Management). Qaabka Texas ku dhashay iyo wejiga ololaha gu'ga ee Madewell ayaa muujinaya in quruxdu ay noqon karto caasinimo leh maqaar u eg qaab Lisa Oxenham. Xirfadlaha timaha ee Peter Gray ayaa siinaya Erin curls la jeexjeexay halka farshaxanka qurxinta James Kallardos uu abuurayo indhaheeda qiiqa leh.