H&M Studio waxay dhiirigelin ka qaadataa jasiiradda Iswidhan ee Gotland ururinta gu'ga-xagaaga 2020. Waxa dhacaya waa xulasho dabacsan oo ah lebbis mug leh, daabacado midab leh iyo dharka dabaasha ee isboortiga. Moodooyinka Cara Taylor, Oumie Jammeh iyo Felice Noordhoff ayaa ka soo muuqday buuga eegmada rasmiga ah ee lagu qabtay goobta xeebta. Dukaamada garaaca iyo khadka tooska ah Febraayo 20-keeda, palette midab leh waxaa ka mid ah midabada casaanka kulul, buluug kobalt iyo oranji firfircoon. "Ururinta waxaa loo kala qaybin doonaa laba dhibcood, iyadoo la bixinayo xagaaga sare ee dharka dabaasha iyo kaftan xeebta fudud oo laga heli karo hm.com laga bilaabo dhamaadka May," ayaa lagu yiri war-saxaafadeedka rasmiga ah.