Steve Madden wuxuu kiciyaa kulaylka ololihiisa xagaaga 2020. Shirkadda kabaha ayaa soo bandhigtay moodooyinka Emm Arruda, Erin Eliopulos, Yana Trufanova, iyo Christina Marie si ay u sawiraan sawirada qiiqa. Waxaa sawiray Claudia Knoepfel , Kabku wuxuu isku dayaa kabo jeexan, cidhibta marolada, iyo kabo-kabo jeexjeexan. Stylist Matthew Ellenberger isku xidha kabo leh suudhadh jidh-ku-habboon, labiska, oo kala sooca. Quruxda awgeed, Tamara Mcnaughton wuxuu ku shaqeeyaa timo isqurxin leh Fulvia Farolfi.