Longchamp sii wad wada shaqaynteeda joogtada ah Alexa Chung adigoo garaacaya xiddiga qaabka casriga ah ee xayeysiiskooda lixaad oo isku xigta si wadajir ah. U safrida Paris ololaha sumadda dayrta-jiilaalka 2016, Chung wuxuu dib ula midoobay sawir qaade caan ah Peter Lindbergh.
Qaadashada magaalada jacaylka, Chung waa jaakad dhogorta leopard ee leopard iyo funaanad tolan oo dhogor ah oo fidsan. Qaadashada boorsooyinka xilli ciyaareedka, Chung waxaa lagu qabtay bacda Longchamp's Pénélope Fantaisie iyo bacda cas ee Paris Premier. Ka sokow ololaha daabacaadda, Chung wuxuu kasoo muuqan doonaa filim uu agaasime ka yahay Jean-François Julian . Mashruucu wuxuu soo bandhigi doonaa Oktoobar 4, 2016 Longchamp.com.