Xagaaga Firfircoon -Iyadoo xagaagu gees ka dhow yahay, H&M waxay soo bandhigtaa qaababkeeda cusub ee xilliga cimilada diiran. Nooc cusub oo nooca moodada ah ayaa soo bandhigay moodooyinka Frida Gustavsson iyo Emanuela de Paula daabacado firfircoon iyo midabyo muuqda oo xagaaga ugu fiican oo leh fududaan dadaal lahayn. Kaftanyada, lebbiska qaabaysan iyo boodboodka dabacsan ayaa dhamaantood lagama maarmaan u ah xilli ciyaareedka cusub.
Eeg buugga H&M xagaaga 2014 ee Mirte Maas.