Horudhaco taxane ah ka dib, H&M waxay ugu dambeyntii nagu daaweysaa ololahooda Holiday 2010 oo ay jilayaan dhamaan jilayaasha jilayaasha oo ay ku jiraan Mariacarla Boscono, Liya Kebede, Stella Tennant, Kasia Struss, Du Juan, Fei Fei Sun iyo xubnaha qoyskooda iyo asxaabtooda. Xidhashada dharka fasaxa ah ee fasaxa, kooxdu waxay nagu soo gelisaa ruuxa fasaxa sawiradan soo jiidashada leh.