Daah-furka ololaha ururinta H&M Studio oo markii ugu horreysay la sii daayay intii lagu jiray Toddobaadka Fashion-ka ee Paris, H&M waxay Edie Campbell ku taabatay inay tahay wejiga xayaysiisyada dayrta-jiilaalka 2015. Dukaamada ka baxsan Sebtembar 10, safka waxaa ku jira moodooyinka ciyaaraha fudud loo waxyooday. Waxaa sawiray Daniel Jackson, qaabka timo-gaabni waxa uu ku siinayaa firfircooni qabow ololaha H&M Studio.
Edie wuxuu ka leeyahay ururinta cusub, "Waxaan jeclahay 70-meeyadii dib loo turjumay, laakiin da'da bannaan! Waa wax lagu farxo in aad mustaqbalka uga fikirto si niyad jab leh. Daabacaadadu aad bay u fiican yihiin, waxaana jira culaab badan oo dhar qabow ah -scuba, maqaar patent, iyo xariiro. "