Beyonce waxay la wareegaysaa adduunka moodada oo aan kaliya ahayn laba dabool oo cusub, laakiin sidoo kale sii daynta khadkeeda dharka firfircoon, Ivy Park. Waxay soo bandhigtay labadaba Maajo 2016 daboolida American ELLE iyo ELLE UK. Waxaa sawiray Paola Kudacki, xidigta pop-ga waxay ku nuuxnuuxsatay qalooceeda muuqaalada aruurinta.
Furitaanka 14-ka Abriil, khadka Ivy Park waxaa lagu sifeeyay ciyaar-ciyaar isugu jira labiska jirka, dhididka, dusha sare ee dalagga, leggings ee saddex silhouettes iyo dhididka. Ka fiirso Ivy Park ee Topshop, Nordstrom, Selfridges, Net-a-Porter iyo JD Sports.